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It’s not a glitch in the matrix. It’s the algorithm.
In 2026, we’ve reached a point of "Style Flattening." For the last few years, our personal taste hasn't been growing; it’s been curated by a feedback loop designed for engagement, not expression. We didn't choose our closets, a line of code did. But the good news? Your true style isn't dead; it’s just buried under a mountain of "core" trends.
Here is how to dig it out.
In his book Filterworld, journalist Kyle Chayka describes how algorithmic recommendations have essentially "flattened" culture. The exact same aesthetic universe that millions of other people are viewing is displayed to you by an algorithm when it detects that you enjoyed a picture of a particular minimalist blazer.
The result? Algorithmic Mimicry. We start dressing for the "For You Page" (FYP) instead of our actual lives. We buy pieces because they look good in a 15-second vertical video, only to realize they feel like a costume once we step out the front door. We’ve traded the slow, messy process of self-discovery for a pre-packaged identity.
If you want to find your style, you have to stop the input. Your brain is currently being flooded with high-definition, high-speed fashion "inspiration" that is actually just a sales pitch.
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We often think we need more clothes to find our style, but the algorithm is what convinced us of that. Real style comes from limitations.
Try this: Move all your clothes to the left side of your closet. Every day, pick an outfit from the left. Once you wear an item, move it to the right.
Algorithms are designed to give you a "frictionless" experience, they show you what you already like. But personal style is built on friction. It’s the weird vintage vest that doesn't quite match your pants. It’s the "ugly" shoes that you love despite everyone else hating them.
The algorithm loves "Office Siren" or "Cottagecore" because they are clean, clickable categories. But you aren't a category. You are a person who spills coffee, walks the dog, and sits in uncomfortable office chairs.
Stop asking, "Is this aesthetic?" and start asking, "Does this represent how I want to move through the world today?"
Reclaiming your style isn't about being "anti-tech." It’s about becoming a conscious consumer rather than a passive one. When you stop scrolling and start looking, you’ll realize that the most stylish people aren't the ones with the trendiest clothes, they’re the ones who look like they belong to themselves.